Outreach Class Updated for the Trump Era

Libraries often strive to be apolitical, in order to allow everyone to feel welcome. However, in 2018 and beyond, it is impossible to discuss the real challenges libraries face in reaching and serving Latino and Spanish-speaking communities without acknowledging politics. The rhetoric used to describe immigrants in general, and Latinos in specific (both citizens and immigrants) during the 2016 election campaign, and the policies enacted by the Trump administration, have real-world consequences that increase the challenges of providing quality library service to these communities. Strategy and relationships are more important than ever.

Building Relationships, Building Bridges has been updated to reflect these realities. Drawing from current research and front-lines, this workshop works to develop best practices for respectful and responsive outreach. Emphasis is particularly placed on serving first-generation, primarily Spanish-speaking, Latino immigrants and their families.

This workshop is being next offered online through Library Juice Academy in February. For more information and registration details, please visit the LJA workshop page.

How has your outreach to Latinos and Spanish-speakers changed in the last year? What information needs are most pressing for the communities you are serving?